Retail & Ecommerce
APEX RETAIL
E-Commerce Platform Modernization
Project Overview
35%
Increased conversion
50%
Faster page loads
40%
Reduced cart abandonment
3x
Peak traffic capacity
The Challenge
Business Challenge
Apex Retail needed to modernize their e-commerce platform to handle peak traffic, improve conversion rates, and deliver personalized customer experiences.
Technical Challenge
Legacy monolithic e-commerce system couldn't scale during peak traffic, had slow page loads, and lacked personalization capabilities.
Our Strategy
Cloud-native e-commerce platform on AWS
Microservices architecture for scalability
AI-powered personalization engine
CDN and performance optimization
Architecture
Microservices with API Gateway
Event-driven architecture
Elasticsearch for product search
Redis for caching
Multi-AZ deployment for high availability
Implementation
01
4-month platform architecture design
02
8-month microservices development
03
4-month personalization engine build
04
3-month performance optimization
05
2-month phased migration
Technology Stack
Node.js
React
Next.js
AWS
Elasticsearch
Redis
PostgreSQL
GraphQL
Docker
Project Timeline
21 months
Total Duration
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